about rfc media

Invasive Communications Strategy – On-ramp into the Social Dialog

RFC is a creative content company built around a team of high-functioning, radio overachievers. We design specialty streaming radio stations for clients seeking to grow beyond tweets, posts and blogs. First we match the music to the brand, then we add the magic of the microphone. RFC Media has redefined and revolutionized streaming digital radio by activating a fresh delivery system that naturally extends the total time a brand spends with its customers. It’s Brand Built Media, not the other way around. That’s why it’s not Pandora.

how it works

  • It’s invasive
  • You’re now in the audio game bringing a fresh approach to sustain and deepen relationships with core fans
  • Your streaming station pins to your existing digital strategy and completes the experience for the customer, especially when it is LIVE ON SITE
  • Most SILENT BRANDS don’t want to be so silent.

why it works

  • We listen
  • We create content worth sharing
  • We’re not afraid

audio samples

  • RFC Media

  • Timewise Radio

Your Brand | Your Message | Your Station
Share. Spread. Make some noise.


pat fant

patfant-225x300Chief Operating Officer and Co-Founder

As architect and captain of some of the most influential major-market radio stations of our time, Pat Fant has become recognized as an influential figure in the business of high-profile radio. For over three decades, Fant has designed and built the enduring powerhouse brands that have dominated the major media markets of Dallas and Houston. Fant is a 2011 Inductee into the Texas Radio Hall of Fame and his station, KLOL was Billboard’s Rock Station of the Year. American Women in Radio & Television named Pat Fant Radio GM of the Year. Fant is a Beaty Award winner for broadcasting and holds both the New York Festival Award and Pro Max award for broadcast marketing. Education: University of Houston and Rice University’s Management Program.


cruze-225x300President and Co-Founder

As one of the nation’s most respected music programming authorities, Cruze has decades of success programming top-rated radio stations in major markets across America. Cruze has become known as one of the foremost music programming experts in the industry. His interpretive skill with music research is second only to his programming instincts as a tastemaker. Agnostic to format, Cruze has standing as a music programming luminary and award-winning radio host personality.

music explorers

arthur kay

Chief Technology Director

IT Infrastructure and Ops savant. AK responds to steady glow of status light and server hum. An extreme music enthusiast sporting a personal track collection at XX order of magnitude to any known skywave operator.

Pragmatic Technophile

Uptime/Availability Fanatic

steve robison

Program and Music Director of multiple formats, with an ear for the hits as well as what’s next.

  • Guess how many artists have been broken to mainstream because of Steve – go ahead, guess.
  • “Get me Steve Robison!” Problem solved.

Specialties: Adult Rock, Alternative, Country

john whiteside

Technical Director

  • Works the gritty side of the street for RFC; has ways, has other ways
  • Engineer and magician – John has 15 years of keeping the “on-air” sign lit. Twist wires; play golf; repeat.

Specialties: Blues and the like

donna mckenzie

Creative Director

  • Award-winning broadcast personality and music programmer
  • Creator of written text that sound good when heard
  • The Voice of Radio – period
  • From college radio to syndicated American to Jazz to network
  • Eclectic connoisseur of what’s hip and important
  • Chef to the stars

Specialties: Rock, Alternative Americana, Texas Music, Jazz, what inspires us all

jen gidel

Senior Producer, Production Manager, Music Director

Professional herder of cats, client relations

Specialties: Classic Rock, 90’s Alt, Texas Country & Americana

aaron andrus

Music Editor, Scheduler and Systems-Operator

Probable candidate to replace The World’s Most Interesting Man

Specialties: Old-School Hip Hop, Rap, Old Fashioned Rock &Roll, R&B

kaitlin doyle

Music editor, Scheduler, Social Media Guru

If it’s a cool new record, chances are Kaitlin is already spinning it

Specialties: Indie Folk, Alt Folk, Alt Rock

casey fant

Music Contributor, Creative Core Developer

Specialties: Pop, New Rock, Alternative

t. grey

Music Director, Mixer, Producer, Songwriter, A&R Director and Performer

T. Gray is in touch with the street, downtown, uptown and what’s hiding in the suburbs.

Specialties: Hip Hop, R&B, EDM, Pop, Dance

keegan lucas

Production Director

on-air talent

Donna McKenzie

National voice over talent for the concert industry and, it’s been said, the single most recognizable voice in Houston radio. World class interview skills; just ask Willie. Needs her own Food Network Channel. Kind to animals. Voice of an angel and born with radio instincts to host, present and speak about music that matters.

2016 Inductee –
Texas Radio Hall of Fame

KHJK Houston/KLOL Houston/KZFX Houston/KHJZ Houston

Atom Smasher

“Radio is the only job I’ve ever had since I was 15 years old. I’ve been lucky enough to work at some great radio stations along the way. And being behind that microphone is a rush I never get tired of feeling. This is what I want to do forever.” – Atom

Houston A.I.R. Awards (Achievement in Radio) Best Night Air Talent (2002 & 2003) / Evansville Courier & Press Reader’s Choice Awards: Best Local Radio Personality (2010-2013) / Alzheimer’s Association 2010 Media Partner of the Year

KRBE Houston/KHKS Dallas/Ft. Worth/KHMX Houston/KDGE Dallas/WSTO Evansville, IN/WFMF Baton Rouge/KHOM New Orleans

Outlaw Dave

Award winning Texas Radio Hall of Fame broadcaster working in Texas for the three decades in Houston, Dallas, San Antonio and syndicated worldwide. This army veteran gave up his national audience to work at the infamous KLOL-Houston to better serve the multiple charities for whom Dave serves as board member. In Southeast Texas, Dave is closely involved with The Texas Assoc. of First Responders as well as other organizations that serve orphans, animals and veterans. Currently, Dave is heard on Houston’s oldest radio station, KPRC with an active lifestyle talk show featuring motorcycles, entertainment, charities and beer. He hosts one of the largest escorted motorcycle rides in Texas every fall for the Stevens & Pruett Ranch for Children and Animals working with at-risk youth rehabilitating rescued animals. “Outlaw Dave is your Friend”

2014 Inductee – Texas Radio Hall of Fame


Pam Kelly

She’s the one with an angel on one shoulder and a Tasmanian devil on the other. Witty, well-versed in a panorama of musical styles, a little silly, a little sassy, Pam is a solid radio pro. Not one to play favorites musically, she does admit to having an Alt Rock crush that won’t quit.


Steve Robison

Steve has had success both as PD/Programmer and on the air. How about mornings at the BUZZ Houston with a Best Morning Show award to go along with it. Steve has a proven record managing and hosting several formats. He knows how to give listeners what they want to hear. Wit, enthusiasm and programming innovation is a plus for Steve and helps explain his many successes for ratings and revenue growth of stations under his command.

FMQB Top 50 Alternative Programmer / Houston Press Radio Station Of The Year 2010 and 2011 – KHJK

KTBZ Houston/KHJK Houston/KZFX Houston/WRAX Birmingham

Mark Carrillo

Over 40 years in radio working nearly every format – Rock, Album Rock, Top 40, Adult Contemporary and Country. And, as a voice over talent, Mark is heard from coast to coast voicing nearly 100 commercials monthly.
“I’ve always been a personality jock and love to bring the funny. I’ve spent my entire radio career in San Antonio – the nation’s 7th largest city.”

2015 Inductee – San Antonio Radio Hall of Fame


Maria Todd

Maria is a born morning radio talent. With celebrities on speed dial, she’s spent a career on top of pop culture, with a twist. This motorcycle-riding morning character has a story to go with everything, Maria Todd brings it all in every day.

KRBE Houston/KHKS KISS FM Dallas/KMVQ FM NOW San Francisco/KHMX MIX Houston/WKSE KISS FM Buffalo


In addition to his resume as a Programmer, Cruze has hosted Personality Radio shows in all dayparts at some of the most respected stations in the US. In addition to his on-air stints at stations including KTBZ/Houston, WFNX/Boston, WMGK/Philadelphia, and WQUE/New Orleans, Cruze also hosted the award-winning Music Podcast Radio Free Cruze, one of the first Music Podcasts ever created!

KTBZ BUZZ Houston/WMGK Philadelphia/WFNX Boston/WWDC Washington